It is typical in JavaScript to compare values to verify for equality. The "==" and "===" operators are two of the most commonly used comparison operators in JavaScript. Both operators check for equality, but in different ways, thus understanding the differences is critical.

The "==" operator is used to compare values following type coercion. This implies that if two values have different types, JavaScript will try to convert them to a common type before comparing them. For example, if we compare the number 5 to the string "5", JavaScript will transform the string to a number and then compare the results, which are now both integers. This yields an accurate comparison.

The "===" operator, on the other hand, does rigorous equality comparison, which means it does not execute type coercion. Regardless of their values, two values of distinct kinds will never be equal. For example, if we use the "===" operator to compare the number 5 to the text "5", the result will be false.

While the "==" operator can be useful at times, it can sometimes provide unexpected consequences. For example, when employing the "==" operator to compare the boolean value true to the text "true," the comparison will be true. This is due to the fact that JavaScript will convert the boolean to a string before comparing the values, which are now both strings.

As a result, it is advisable to utilise the "===" operator wherever feasible to prevent such complications.